Having put places on the map, working on every facet of placemaking and luxury lifestyle branding in the Middle East, the UK, Asia, Australia and Europe, I have learnt what it takes to win hearts and minds of stakeholders. The deep knowledge and expertise generated over the years enables me to shape vision, define solutions, create alignment and deliver impact.

I provide hands-on advise and a helicopter view so you can successfully navigate all the moving parts of your project – from strategy, stakeholders and socioeconomics to the development and complexities of creating and delivering the brand.

Working directly with owners, developers, entrepreneurs, sovereign wealth funds, governments, tourism boards and private equity firms, I help unearth the unique character of a location and advise on how to strengthen its sense of place, so you can create destinations where people want to spend their time and businesses want to invest.

I feel privileged to have the expertise to work with some of the most influential people in the industry. They have broaden my perspective and allowed me to think ‘big’.

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