Great Scotland Yard

Most famous for being the former headquarters of the London Metropolitan Police, Great Scotland Yard is Westminster’s most iconic hotel. 

Despite its rich history, it still faces huge competition. So, working with the client team, I helped develop and breathe life into a unique proposition that orbited the ‘authenticity’ and ‘provenance’ of the building.

Targeting the ‘wanderlust’ consumers who seek the unknown to power their travel experience, we explored the hotel’s heritage to identify reasons for people to visit.